Design Museum Bike Trail Leaflet Design and Illustration

I recently completed a cycle themed illustration project for The Design Museum in London.

Design Museum Bike Trail Leaflet Illustration Design

Their current exhibition, cycle revolution, is all about biking in the UK, from commuters to Olympic athletes, and they needed a leaflet for younger visitors to help them engage with the exhibition and get involved.

I came up with a fun and cost effective format of a simple folded sheet of A3. This gave us small pages of activities on one side and then opened up to give them a huge space to let their imaginations run wild and design their own bike.

As budget was a consideration I focused on illustrating a complex scene for the cover that featured all the different types of cycling featured in the exhibition and this illustration was broken up and re-used to create the designs and illustrations for the inside pages.

I had great feedback from The Design Museum “I LOVE IT… what a fantastic design! Everyone that I’ve shown the design to is absolutely over the moon” and I have enjoyed seeing the images on social media of kids filling in the activities and designing their own bikes!

Design-Musuem-Bike-Trail-BookletDesign-Musuem-Bike-Trail-Booklet-3Design-Musuem-Bike-Trail-Booklet-2  Design-Musuem-Bike-Trail-Booklet-4

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If you commission illustration work or need help with a design project I’d love to work with you.

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