Design, illustration, branding & strategy for charities, public sector, education and purpose-led brands

I create bold, thoughtful illustration and design, backed by clear thinking and solid strategy.

Over the past 15 years, I’ve worked with more than 50 charities, public-sector and purpose-led organisations, and completed heaps of other projects across publishing, culture, and commercial work. That breadth of experience means I know how to spot what matters, cut through the noise, and create design that communicates clearly and inspires action.

I use a flexible, well-tested approach that adapts to the unique needs of each project. It keeps decisions clear, progress steady, and the process enjoyable, while delivering work you feel confident putting out into the world.

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What I do…

Branding & Identity

Developing visual identities that reflect your mission and connect with your audience.

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Illustration

Whether it’s part of your brand identity, a campaign, or a standalone piece, my illustrations add warmth, meaning, and character.

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Design

Crafting materials that communicate your message effectively, from reports and brochures to adverts and posters.

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Packaging

Bringing your product to life with packaging that’s distinctive, effective, and true to your brand.

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Infographics

Transforming complex data into engaging designs and diagrams that help your audience understand.

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Reports & Strategy Documents

Annual reports, impact reports and strategy documents designed to engage and build trust.

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…and who I do it for

Science communicatorsCharities & non-profitsB-CorpsEthical Consumer GoodsCreative agenciesSchools and universitiesSocial enterprisesPublic sectorMuseums & cultural institutionsEnvironmental organisationsFamily & children’s brandsGreen tech companiesMarketing & PR firmsHealth & Wellness brandsSports & fitness brands

Testimonials

“It has broken many records in many areas. This response can only be attributed to the illustrations and rebranding.”

CAFOD World Gifts team

“… this would not have been possible without your tremendous designs and support. Thank you for being such a valued partner and champion of our work.”

The Salters’ Institute

“It’s a fabulous report. Made me feel quite proud of everything we do! We’ve received a lot of positive feedback internally”

Just Finance Foundation

Visual communication for humans

It might sound like a strange thing to say, of course I’m not creating illustrations for dogs or branding that appeals to robots (though I’d happily give it a go). But there’s a reason I put it like that. Putting humans at the heart of visual communication means bringing a sense of humanity to branding, a realness and warmth to illustration, and clarity and fun to design work. It’s not just cuddly marketing copy. It’s how your work gets noticed, understood and trusted. So you can show up with confidence, communicate with impact, and be proud of the good stuff you’re putting out into the world.

See the work in action.
Curious how that human-centred approach shows up in real projects, from branding and campaigns to illustration and reports?

Explore a selection of recent work below.

View my projects