Illustration, design, branding & strategy for charities, education, health, B corps & ethical brands.

Helping you to share your message with confidence, clarity, and impact.

Choose Chemistry Logo Design

I create bold, thoughtful illustrations, brands and design work, all backed by solid strategy and clear thinking.

My work covers a bit of everything, colourful illustrations, intricate designs, bold typography, smart visual strategy, you name it. From charities and ethical brands to B-Corps and universities, I’ve worked on a wide range of projects, including branding, advertising, packaging, event posters, book covers, educational resources, strategic campaigns, and more.

My goal is to make sure your project grabs attention, leaves a memorable impression, and that we have some fun along the way.

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Sam Osborne – creative studio founder specialising in illustration and design for ethical brands and charities

What I do…

Branding & Identity

Developing visual identities that reflect your mission and connect with your audience.

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Illustration

Whether it’s part of your brand identity, a campaign, or a standalone piece, my illustrations add warmth, meaning, and character.

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Design

Crafting materials that communicate your message effectively, from brochures to advertising and posters.

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Packaging

Bringing your product to life with packaging that’s distinctive, effective, and true to your brand.

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Infographics

Transforming complex data into engaging maps and diagrams that help your audience understand.

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Lettering

Designing custom lettering that adds personality and emphasis to your communications.

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…and who I do it for

Science communicatorsFestivals and eventsCharities & non-profitsB-CorpsEthical Consumer GoodsCreative agenciesSchools and universitiesSocial enterprisesPublic sectorMuseums & cultural institutionsEnvironmental organisationsFamily & children’s brandsGreen tech companiesMarketing & PR firmsHealth & Wellness brandsFood & drinks brandsSports & fitness brands
Science communicatorsFestivals and eventsCharities & non-profitsB-CorpsEthical Consumer GoodsCreative agenciesSchools and universitiesSocial enterprisesPublic sectorMuseums & cultural institutionsEnvironmental organisationsFamily & children’s brandsGreen tech companiesMarketing & PR firmsHealth & Wellness brandsFood & drinks brandsSports & fitness brands

Visual communication for humans

It might sound like a strange thing to say, of course I’m not creating illustrations for dogs or branding that appeals to robots (though I’d happily give it a go). But there’s a reason I put it like that. Putting humans at the heart of visual communication means bringing a sense of humanity to branding, a realness and warmth to illustration, and clarity and fun to design work. 

It’s not just cuddly marketing copy. It’s how your work gets seen, understood and taken seriously. So you can show up with confidence, communicate with impact, and be proud of the good stuff you’re putting out into the world.

Let’s work together.
If you’ve got a project that needs clear, human-centred illustration, design, branding or a combo of all three, I’d love to work with you.

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Industry specific portfolios

Charities & non-profits
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Health & Wellness
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B Corps & Ethical Businesses
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Education & Science
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Recent work

Resources

Insight, advice and helpful information for illustrators, designers and commissioners.