Feeding Britain is a UK charity that works hard to protect people from hunger. They were working on their new report, Feeding Hope: The Impact of Affordable Food Clubs on Nutrition and Wellbeing, and approached me to create a series of illustrations to highlight some brilliant statistics their research uncovered.
Using their existing lush green colour palette, we settled on an illustration style that humanised the information and gave them a distinct brand look whilst acknowledging the seriousness of the subject matter. This style was played out over the eight chosen statistics – that were used in the report the team created in-house. I also designed a single-page summary document to accompany the full report.
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