Design and illustration of 60-page report, A3 folded to A5 leaflet and social media graphics. Thame Town Council is one of the first in the UK to adopt a Green Living Plan for its residents and needed a design and approach to creating the main plan document and other promotional items that felt engaging, and friendly and made a complex document easy to understand. After agreeing on an ‘illustration first’ style I created a stylised map of the town to act as the cover illustration and then pulled elements from that to populate the inside pages. These elements were then used again in the leaflet which folds out to a poster-sized infographic.
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